12:21 msk, 9 february 2010

Central Asia news

Text of an interview with the daughter of the president of Uzbekistan is handed out together with Fanta drink

16.01.2006 17:53 msk

Staff correspondent (Tashkent)

Terra Group , the company that belongs to the president's daughter Gulnara Karimova, has published women's magazine BellaTerra since 2002. Journalists say that Karimova took an active and energetic part in the magazine in the first years of its existence. In fact, they call Karimova of this period "a creative personality that regularly appears and inspires new projects, a personality that is truly omnipresent in every new issue."

The diplomatic career Karimova embarked on soon afterwards distracted her from journalism and, as the rumors went, from direct participation in Terra Group affairs. Instead of sinking without her, however, the magazine boosted its official print run from 3,000 to 10,000 copies. On the other hand, the nominal price (5,000 sums or $4.3) makes the magazine something mass readers cannot really afford. All the same, BellaTerra is deliberately promoted as a magazine for the elite. It is mostly sold in the Tashkent boutiques dealing in European designer apparels, elite beauty parlors, and central offices of cell communications operators.

During the New Year celebrations and in the first weeks of 2006, however, shoppers at central malls and supermarkets saw shop assistants giving out BellaTerra latest issue along with soft drinks (say, six plastic bottles of Fanta). Either the magazine was supposed to help supermarkets sell the foodstuffs or vice versa... In any case, the customers that were given the bonus could read an exclusive interview with Karimova - on 20 pages with 36 color photos.

Among other things, Karimova confirmed that she had been filmed in a music flick not long ago. She admitted modestly that "the audience of the local TV channels might see it... if the matter really concerns a cartoon with a figure in it resembling me, the way I was promised..."




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